Chloé

M2 have been a proud supplier to French fashion brand Chloé, for almost 10 years.

M2 Retail Solutions and sister company Lui Design have been working closely with Chloé developing the concepts for both the Chloé brand as well as See By Chloé. M2 supplies fixtures and fittings for the stores and shop in shops worldwide as well as handling project management for the Asia Pacifc projects.

Chloé is a good example of a luxury brand work process where a lot of time and resources are spent on each individual project. Much attention is given to the site and and figuring out how to maximise it's utilization and design. The drawing process is meticulously executed with very few compromises which also means that all fixtures and fittings are designed for each individual project, even though they follow the conceptual guidelines.

This is standard procedure for Luxury Retail as well as Flagship Projects, and many times results in fixtures and fittings being produced for the very first time without having any prototypes. This requires a lot of technical skill and experience from the engineers as well as an extreme level of eye to detail in production. 

For project management M2 handles the entire process from execution drawings to permits, budget and the general contractor.


Contact us

M2 has offices in Sweden, Denmark, Hong Kong and Mainland China as well as representation in Korea. You find the contact information under Contact.

Alternatively, you can use our contact form. Your message will be dispatched directly to our offices in Asia or Europe, who will answer as soon as they can. Please be advised that this response may be delayed by weekends and public holidays.